Operate with confidence.
Turning operations into your competitive advantage.
The operator behind brand builders.
Driving CPG brands from startup hustle to sustainable growth.
Hi, I'm Kieran.
I've spent the last 6+ years inside CPG companies, running the ops function that keeps the business upright while founders build the brand.
I work as a fractional operator because founders don't need another advisor. They need someone who will own the forecast, run S&OP, negotiate the co-man contract, and keep the supply chain humming - so they can stay focused on building the brand.
Trusted by CPG operators
+ more
Operations, owned.
I run the four functions that make or break a scaling CPG brand - from demand planning through channel growth. Founders keep building the brand. I keep the operation running.
Demand & Inventory Management
Forecasts that hold up, safety stock that isn't guesswork, and S&OP cadences your team will actually keep.
- SKU-level forecasting
- Inventory policy & reorder logic
- Cash-to-inventory modeling
Procurement & Manufacturing
Source smarter suppliers, compress lead times, and get your COGS under control without blowing up quality.
- Supplier sourcing & qualification
- Contract & MOQ negotiation
- Co-man transition management
Fulfillment & Logistics
3PL selection, SLA enforcement, and multi-channel fulfillment that stops costing you margin on every order.
- 3PL RFP & onboarding
- Freight & parcel rate audits
- Amazon FBA / FBM optimization
Channel Growth & Scalability
Readying the back end for the front end - so Amazon, retail, wholesale, and social commerce don't break you.
- Retail compliance & EDI
- Amazon operations
- Wholesale & distributor ops
Three ways to work together.
Whether you need infrastructure, ongoing oversight, or a full fractional operator owning the function, there's a tier built for where you are.
Infrastructure & advisory
- Ops audit & playbook
- Tooling & systems setup
- Monthly strategic review
- Slack & email access
Ongoing operational oversight
- Everything in Foundation
- Weekly ops cadence
- S&OP leadership
- Vendor & 3PL management
- Team coaching
End-to-end supply chain ownership
- Everything in Partnership
- Named on your team
- P&L accountability
- Hiring & team build-out
- Board-level reporting
Prefer a one-off? I also take on scoped strategic projects - 3PL migrations, Amazon audits, co-man transitions. Ask about projects →
Operator work, measured.
Representative outcomes from recent CPG engagements across coffee, nutrition, skincare, and wholesale.
Coffee brand bleeding margin on every SKU
Inherited a supplier stack with no leverage and an overpriced 3PL. Rebuilt the cost base from ingredients to outbound freight - without a single stockout through the transition.
Nutrition brand scaling past its ops
A $5M+ inventory base run on gut feel was locking up cash and strangling launches. Introduced forecasting discipline and tightened supplier cadences - compressing lead times by nearly a third and freeing 22% of working capital to fund new launches.
DTC brand with a wholesale demand signal it couldn't serve
Buyers were asking, but there was no wholesale program to sell into. Designed and stood up the entire B2B operation end-to-end - pricing, terms, EDI, fulfillment - and booked six figures inside the first quarter.
Across every engagement: 97-100% in-stock rate maintained year-round.
Plus the people behind me.
Clients get access to a vetted network - manufacturers, 3PLs, retail buyers, marketing specialists - without paying for a firm.
SupplyDeck.io
Pre-launch · Awaiting Shopify & Amazon API access
Inventory decision software for Shopify and Amazon brand operators - born from the same forecasting and inventory systems that have been developed over the years of scaling DTC companies. Built by an operator, for operators.
Visit supplydeck.io ↗Ready to operate with confidence?
Book a 30-minute intro. If we're a fit, I'll send over a scoped proposal within a week.