Fractional Operator · CPG

Operate with confidence.

Turning operations into your competitive advantage.

6+years in CPG ops
$10M+GMV operated

The operator behind brand builders.

Driving CPG brands from startup hustle to sustainable growth.

Trusted by CPG operators

Heart & Soil Strong Coffee Noble Tallow Twins Nimi + more
Services

Operations, owned.

I run the four functions that make or break a scaling CPG brand - from demand planning through channel growth. Founders keep building the brand. I keep the operation running.

01 / Demand

Demand & Inventory Management

Forecasts that hold up, safety stock that isn't guesswork, and S&OP cadences your team will actually keep.

  • SKU-level forecasting
  • Inventory policy & reorder logic
  • Cash-to-inventory modeling
02 / Supply

Procurement & Manufacturing

Source smarter suppliers, compress lead times, and get your COGS under control without blowing up quality.

  • Supplier sourcing & qualification
  • Contract & MOQ negotiation
  • Co-man transition management
03 / Fulfillment

Fulfillment & Logistics

3PL selection, SLA enforcement, and multi-channel fulfillment that stops costing you margin on every order.

  • 3PL RFP & onboarding
  • Freight & parcel rate audits
  • Amazon FBA / FBM optimization
04 / Growth

Channel Growth & Scalability

Readying the back end for the front end - so Amazon, retail, wholesale, and social commerce don't break you.

  • Retail compliance & EDI
  • Amazon operations
  • Wholesale & distributor ops
Engagement

Three ways to work together.

Whether you need infrastructure, ongoing oversight, or a full fractional operator owning the function, there's a tier built for where you are.

Tier 1 · Foundation

Infrastructure & advisory

  • Ops audit & playbook
  • Tooling & systems setup
  • Monthly strategic review
  • Slack & email access
Start here →
Tier 3 · Fractional Operator

End-to-end supply chain ownership

  • Everything in Partnership
  • Named on your team
  • P&L accountability
  • Hiring & team build-out
  • Board-level reporting
Let's talk →

Prefer a one-off? I also take on scoped strategic projects - 3PL migrations, Amazon audits, co-man transitions. Ask about projects →

Results

Operator work, measured.

Representative outcomes from recent CPG engagements across coffee, nutrition, skincare, and wholesale.

29%
COGS reduction

Coffee brand bleeding margin on every SKU

Inherited a supplier stack with no leverage and an overpriced 3PL. Rebuilt the cost base from ingredients to outbound freight - without a single stockout through the transition.

31%
lead time reduction

Nutrition brand scaling past its ops

A $5M+ inventory base run on gut feel was locking up cash and strangling launches. Introduced forecasting discipline, freed 22% of working capital, and opened a B2B wholesale channel from scratch.

6-fig
wholesale revenue in 90 days

DTC brand with a wholesale demand signal it couldn't serve

Buyers were asking, but there was no wholesale program to sell into. Designed and stood up the entire B2B operation end-to-end - pricing, terms, EDI, fulfillment - and booked six figures inside the first quarter.

Across every engagement: 97-100% in-stock rate maintained year-round.

Network

Plus the people behind me.

Clients get access to a vetted network - manufacturers, 3PLs, retail buyers, marketing specialists - without paying for a firm.

ManufacturersCo-packers, formulators
3PLsDTC, Amazon, wholesale
Retail buyersGrocery, specialty, mass
MarketingPaid, lifecycle, creative
Kieran Foy hiking
About

Hi, I'm Kieran.

I've spent the last 6+ years inside CPG companies - Heart & Soil, Strong Coffee, Noble, Tallow Twins, Nimi - running the ops function that keeps the business upright while founders build the brand.

I work as a fractional operator because founders don't need another advisor. They need someone who will own the forecast, run S&OP, negotiate the co-man contract, and keep the supply chain humming - so they can stay focused on building the brand.

Let's talk

Ready to operate with confidence?

Book a 30-minute intro. If we're a fit, I'll send over a scoped proposal within a week.

Book on Calendly → kieran@kieranfoy.com